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210 pages of commentary - California politicians, lobbyists, academic researchers and volunteer advocates - will help you become more effective lobbying the senate and assembly.
Hundreds of how-to tips for building relationships, crafting your message, delivering message and more.
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Category Archives: email advocacy
Senators have heard all the anger… now they are looking for reasons to act… hand-write a note that includes your voting address and give three items you believe a healthcare bill must have… include your cell phone and state that … Continue reading →
Share this with your grass roots advocates to show them how much power they CAN have. Remember that House Majority Leader U.S. Rep. Eric Cantor of VA was canned in a primary in 2014. From The NY Times today: “The … Continue reading →
The book is out and available. Personal Political Power In California – How to take action and make a difference… Or Amazon ###
This is the kind of interview grass roots key contact advocates need to see to understand how they operate in a competitive environment. Then they need training to make sure your organization’s message penetrates the clutter faced by people like … Continue reading →
This kind of straight forward testimonial from a sitting elected official helps your grass roots key contacts understand what they are up against. Effective email communication needs to follow – FOLLOW – establishing a relationship and consider the needs of … Continue reading →
The promise of email is great, the delivery… maybe, maybe not. When your grass roots key contacts gather, whether lobby day or something else, hand them a card that asks for Their cell phone and permission to text The address … Continue reading →