Category Archives: corporation

Reinforce your grass roots advocates

Share this with your grass roots advocates to show them how much power they CAN have. Remember that House Majority Leader U.S. Rep. Eric Cantor of VA was canned in a primary in 2014. From The NY Times today: “The … Continue reading

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Working with politicians you hate

Can you work with an elected official of a different party-someone whose politics you detest? Yes… but… from the organization standpoint, I recommend matching grassroots volunteers with elected officials of the same party and outlook where possible. In the best … Continue reading

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Professional Lobbyist Discusses Power Of Money

Money talks, but not as loud as you think… how should key contacts discuss contributions during the ask? Basic rule: Never discuss or mention campaign contributions during an ask session. Separate any hint of money in time and place. If … Continue reading

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Got Grass Roots?

If you want to increase the effectiveness of your grass roots program using the Internet, take a look at your web presence and ask these questions: How many grass roots advocates do you see? That is, their pictures, profiles and … Continue reading

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Sen. Mark Leno explains how many people try to communicate with him each week – your competition

This is the kind of interview grass roots key contact advocates need to see to understand how they operate in a competitive environment. Then they need training to make sure your organization’s message penetrates the clutter faced by people like … Continue reading

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Are Key Contacts Even Getting Action Alert Email?

The promise of email is great, the delivery… maybe, maybe not. When your grass roots key contacts gather, whether lobby day or something else, hand them a card that asks for Their cell phone and permission to text The address … Continue reading

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Lobbying Advocacy for Physicians, staff and medical practice managers

This is the cover of my book for physicians and staff. I’ve been working with dentists the last few weeks, mobilizing them to lobby a single committee in a state legislature. I’ve been struck by some of the similarities between … Continue reading

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