Category Archives: association

Reinforce your grass roots advocates

Share this with your grass roots advocates to show them how much power they CAN have. Remember that House Majority Leader U.S. Rep. Eric Cantor of VA was canned in a primary in 2014. From The NY Times today: “The … Continue reading

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Can your action alerts compete with Angry Birds?

The folks at Connectivity recently posted an article on why email works so poorly to communicate with association members. “…the general consensus is that 30 percent of emails sent to members will be opened, and about 8 percent will generate … Continue reading

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Working with politicians you hate

Can you work with an elected official of a different party-someone whose politics you detest? Yes… but… from the organization standpoint, I recommend matching grassroots volunteers with elected officials of the same party and outlook where possible. In the best … Continue reading

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What’s your lobbying sound bite?

“sound bites” “THAT term has become derogatory,” said campaign strategist Joel Benenson, divulging that he once pushed back at Obama’s skepticism of such tidy, pithy locutions by saying to him: “Mr. President, ‘Let he who is without sin cast the … Continue reading

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Ira Glass on changing people’s minds…

One of the challenges to activating grass roots advocates is that the people most detached, most disenchanted, most cynical… have never actually talked with a politician. For years I’ve encouraged my clients to have a session with a real elected … Continue reading

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Voting doesn’t matter… except when it does… Ferguson results

I’m not a big fan of trying to change public policy by voting, as I explain in detail in my books. However, it’s also true that sometimes voting can make a huge difference. It’s important to look for those opportunities … Continue reading

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Professional Lobbyist Discusses Power Of Money

Money talks, but not as loud as you think… how should key contacts discuss contributions during the ask? Basic rule: Never discuss or mention campaign contributions during an ask session. Separate any hint of money in time and place. If … Continue reading

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