Category Archives: action alert

Reinforce your grass roots advocates

Share this with your grass roots advocates to show them how much power they CAN have. Remember that House Majority Leader U.S. Rep. Eric Cantor of VA was canned in a primary in 2014. From The NY Times today: “The … Continue reading

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Train Grass Roots Advocates For A Long Haul

A most frequent cause of failure in a grass roots effort is that volunteer advocates wear out and lose hope. It’s important to raise awareness that any major effort will likely take years of incremental steps. From New York Times: … Continue reading

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Spend 30 minutes with your grass roots key contacts

If you could sit down and talk heart-to-heart with each one of your grass roots key contacts, you could build an unstoppable grass roots team. You can. Use a podcast. They’ll listen to you at the gym, over and over, … Continue reading

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Sen. Mark Leno explains how many people try to communicate with him each week – your competition

This is the kind of interview grass roots key contact advocates need to see to understand how they operate in a competitive environment. Then they need training to make sure your organization’s message penetrates the clutter faced by people like … Continue reading

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Are Key Contacts Even Getting Action Alert Email?

The promise of email is great, the delivery… maybe, maybe not. When your grass roots key contacts gather, whether lobby day or something else, hand them a card that asks for Their cell phone and permission to text The address … Continue reading

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