Get The Book Personal Political Power In California
210 pages of commentary - California politicians, lobbyists, academic researchers and volunteer advocates - will help you become more effective lobbying the senate and assembly.
Hundreds of how-to tips for building relationships, crafting your message, delivering message and more.
Order The Book Now
Category Archives: action alert
Share this with your grass roots advocates to show them how much power they CAN have. Remember that House Majority Leader U.S. Rep. Eric Cantor of VA was canned in a primary in 2014. From The NY Times today: “The … Continue reading →
A most frequent cause of failure in a grass roots effort is that volunteer advocates wear out and lose hope. It’s important to raise awareness that any major effort will likely take years of incremental steps. From New York Times: … Continue reading →
If you could sit down and talk heart-to-heart with each one of your grass roots key contacts, you could build an unstoppable grass roots team. You can. Use a podcast. They’ll listen to you at the gym, over and over, … Continue reading →
This is the kind of interview grass roots key contact advocates need to see to understand how they operate in a competitive environment. Then they need training to make sure your organization’s message penetrates the clutter faced by people like … Continue reading →
The promise of email is great, the delivery… maybe, maybe not. When your grass roots key contacts gather, whether lobby day or something else, hand them a card that asks for Their cell phone and permission to text The address … Continue reading →