That’s why they call it politics. Data helps. Data is necessary. Data seldom determines outcome.
That’s why personal relationships with deciders – elected officials with power – determine whether you achieve legislative goals or not.
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210 pages of commentary - California politicians, lobbyists, academic researchers and volunteer advocates - will help you become more effective lobbying the senate and assembly.
Hundreds of how-to tips for building relationships, crafting your message, delivering message and more.
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